CFC2003. Data Strategy: Its Vital Role in Successful Digital Transformation Projects

Many things have to “go right” in order for digital transformation projects to succeed. These projects (e.g.; ERP and CRM implementations) often delay, disappoint, or fail entirely. A frequent, yet avoidable reason for failure is the lack of a prudent, well-conceived Data Strategy. A project-specific Data Strategy is developed once a business understands the information it owns, processes, controls, and needs – both in the present and in the future state. A proper system implementation plan should incorporate elements of the Data Strategy – including the more challenging, time-consuming tasks of data cleansing, relevance assessments, migration and cut-over planning, and the like. Planning ahead and considering data in these projects earlier rather than later can increase your chances of success with the project, as well as providing more sustained value.

In this session we discuss success factors related to prudent, proactive and intelligent Data Strategy – as well as other success factors necessary for increasing your odds of a sustainable digital transformation project.

Learning Objectives:

• Identify the importance of a data strategy as it relates to a digital transformation project
• Explain the value of incorporating a Data Strategy into the overall plan for a digital transformation project
• Analyze the considerations important to a data strategy and their impact on project-specific and organization-wide data quality
• Discuss some best practices around project-specific data quality and migration activities