DCPA2111. Financial Storytelling - Taking the Numb out of Numbers!

Are you responsible for presenting financial information to your organization, business associates, or clients? If you’re a CEO, CFO, CPA, financial analyst or a manager needing to communicate financial information in an impactful way, this workshop will give you the necessary tools to tell more effective stories with your financial data. It is imperative in this fast-paced business environment, accountants need to gain a high-level understanding of the technology advances to help them focus their time on finding the story behind the numbers. Bring financial information to life and use it to communicate a story to an audience, with a focus on simplicity and ease of interpretation. This is accomplished through a mix of financial data, visualization, storytelling theory, best practices, and practical application.

Learning Objectives:

• Translate accounting/financial language into plain English through similar and understandable context
• Describe key financial and operational metrics
• Demonstrate how to find the story behind the numbers
• Recognize the value of using charts and pictures in your in financial presentations
• Design your PowerPoint presentation to let the audience see only what you want them to see at that moment
• Demonstrate and explain why storytelling is an effective method of getting your recommendations and next steps across to your audience