DCPA2235. Digital Marketing: Incorporating Marketing Strategy and Analytics

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Now
more than ever, technology is making it possible for us to understand more
about clients’ and prospects’ behaviors, interests and interactions with an
organization. By incorporating data and analytics into your firim’s marketing
strategy, you can ensure you’re delivering the right message to the right
audience at the right time. Join us to learn how your firm can harness the
power of digital marketing to support your organization’s growth strategy. Presented
in partnership with the Association for Accounting Marketing (AAM).


Learning Objectives:

  • List the fundamentals of digital marketing & how it can be used to support your firm’s growth strategy
  • Identify digital marketing best practices, including New KPIs marketers are using to track progress
  • Indicate how other firms have successfully used digital marketing strategies
  • Recognize modern approaches to staffing a firm’s marketing function

Speakers

Image of Becca Johns

Becca Johns

Director of Practice Growth
Rea & Associates
Image of Katie Cohodes

Katie Cohodes

Marketing Manager
Armanino LLP
Image of Colette Sharbaugh

Colette Sharbaugh

Vice President, Marketing & Communications
CPA.COM