FVC2022. Personal Goodwill in the Real World

Practitioners performing valuations for dissolution cases frequently need to determine to what extent personal goodwill exists. This session will explore different methodologies that can be used to allocate goodwill between personal and enterprise goodwill. Specific factors from real world examples will be presented in recorded interviews and presenter interactions that attendees will use to perform their own estimate of the allocation between personal and enterprise goodwill.

Learning Objectives:

• Summarize concepts of goodwill
• Reconstruct general concepts in an interactive environment